Rethinking the supply chain strategy of a Latin-American SME
Keywords:
Supply Chain Strategy, CSAR, Uruguay, SME, Latin AmericaAbstract
This work shows the process of capturing, evaluating and improving the Supply Chain Strategy (SCS) of a Uruguayan SME, with all the difficulties and particularities that involves in comparison to similar projects performed in larger companies. This project applied a variation of the Conceptual System Assessment and Reformulation (CSAR) methodology to a medium size company, leading to improvements to the company. The mentioned company works on the cleaning product market with a geographical scope that includes all the national territory, with products of its own and of international partners interested in reaching the Uruguayan market in a cost-effective way. This case study also presents the application of the methodology on a company that was undergoing a change of mid-term strategy, leading to dynamic challenges when trying to capture their SCS.
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References
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